Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, offering consumer-leading brands in the sparkling, juice, water and energy categories. Our products cater to a growing range of tastes with a wider choice of healthier options, premium products and increasingly sustainable packaging.
As a company we are continuously evolving our portfolio to help create a healthier food environment. We’ve already reformulated many of our drinks to contain less sugar and fewer calories. To give consumers more options, we’re also offering more diet, light and zero-calorie drinks in our portfolio.
We are seeing strong growth in our low-and no-sugar variants, in line with our sustainability strategy, which includes reducing calories by 25% in the sparkling category over 10 years to 2025. Alongside that, we have increased our focus on premiumisation through accelerating the adult sparkling segment, adding premium water and juice offerings, introducing new products such as Predator Gold.
AS LIFESTYLES AND CONSUMER HABITS CHANGE, THE MOTIVATIONS AND OCCASIONS DRIVING BEVERAGE CONSUMPTION ARE ALSO EVOLVING
We are unlocking growth potential in segments beyond our core sparkling portfolio, offering a wider choice of drinks to meet consumer needs at any time of the day.
Working together with The Coca-Cola Company, we are well placed to respond to market trends with an ever expanding 24/7 portfolio. We have the right brands, packaging and categories to meet the evolving needs of our consumer base.
