Relationship with the coca-cola company


 

WE BOTTLE AND SELL THE BEVERAGES OF THE COCA-COLA COMPANY EXCLUSIVELY IN OUR 28 MARKETS

We also partner with other beverage businesses such as Monster Energy, Edrington, Brown-Forman and Campari to sell their products in our markets.

How we partner with The Coca-Cola Company

The Coca‑Cola Company is the world's largest beverage company and operates in more than 300 countries. Its brands include four of the world's top five non-alcoholic sparkling drinks: Coca‑Cola, Coke Zero, Sprite and Fanta.

The Coca-Cola Company owns, develops and markets its brands with the end consumer. We are responsible for producing, distributing, and selling these beverages. We work together to ensure that we have the right portfolio for our markets and to ensure excellent, efficient execution.

We buy concentrate from The Coca-Cola Company under an incidence-based pricing model. We also share marketing costs and responsibilities; The Coca-Cola Company undertakes marketing to consumers while we take responsibility for trade marketing to our customers.

We combine the insights, resources and experience of The Coca‑Cola Company with our own expertise in bottling, distribution and sales. We’ve been creating value together for over 69 years.

 
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Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company, with annual sales of more than 2 billion unit cases across 28 countries and three continents, serving a population of approximately 605 million people.