NEWS

Nigerian Bottling Company (NBC) Ltd. Shines at LaPRIGA 2024

Nigerian Bottling Company (NBC) Ltd., a leading consumer-packaged goods company, emerged as a top winner at the 9th Lagos PR Industry Gala and Awards (LaPRIGA), held on December 13, 2024, at the MUSON Centre, Lagos. NBC clinched three prestigious awards: “Excellence in Community Relations,” “Best Brand in Storytelling,” and “Most Data-Driven Campaign,” a testament to its exceptional commitment to innovation, impactful storytelling, and meaningful community engagement.

Organised by the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), LaPRIGA has grown into the most respected platform for celebrating creativity, professionalism, and innovation in Nigeria’s communications industry.

NBC’s standout projects—the “Youth Empowered” initiative, which has trained over 50,000 young Nigerians with employability and entrepreneurial skills, and the International Women’s Day campaign spotlighting women’s contributions in NBC’s supply chain—earned high praise for fostering empowerment and sustainable development. These initiatives highlight NBC’s relentless drive to create shared value and uplift local communities.

We are deeply honoured by this recognition. At NBC, we continue to drive impactful change through innovative communication strategies and initiatives that empower communities and inspire stakeholders. These awards are both a celebration of our progress and a challenge to keep pushing boundaries, fostering sustainable development, and creating a legacy.

Oluwasoromidayo George Director, Corporate Affairs and Sustainability at NBC

Comfort Obot Nwankwo, Chairman of Lagos NIPR, lauded the role of public relations in driving societal change, celebrating campaigns that have redefined corporate storytelling and delivered global impact.

With these recognitions, NBC solidifies its reputation as a leader in corporate responsibility, innovation, and sustainability, setting the benchmark for excellence in Nigeria’s consumer goods sector.