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NBC reaffirms commitment to youth empowerment

…partners WAVE to train over 500 youths in hospitality and digital skills

As part of its long-standing commitment to youth empowerment whilst tackling unemployment in the country, Nigerian Bottling Company (NBC) Ltd., in partnership with the West Africa Vocational Education (WAVE) Academy has completed the training of over 500 youths on viable employability and digital skills across Nigeria. 

The intensive training program was designed to equip young individuals and women with high-demand skills, enabling them to thrive in the competitive market landscape and scale their businesses. The initiative is implemented under the NBC 1 million euros donation provided by its parent company, Coca-Cola Hellenic Bottling Company (CCHBC), to support communities through social impact programs.

Speaking during the closing ceremony of the program in Lagos, Juliana Esezobor, the People and Culture Director at NBC affirmed NBC's commitment to creating a nurturing athmospehere for the development of young talents in Nigeria.

An abundant youth population offers a considerable edge to any nation, but if left untapped, it can pose significant difficulties. At the Nigerian Bottling Company (NBC), we are dedicated to bridging this gap and creating a nurturing atmosphere for the growth of young talents across the nation. Similar to this intervention, we have boosted the employability and entrepreneurial skills of over 39,000 youths in the last 5 years through our flagship Youth Empowered programme. 

Our firm belief lies in making meaningful contributions to the communities in which we operate, and empowering our youth stands as just one among the numerous approaches we take to achieve that goal.

I extend my sincere congratulations to all the graduating participants. I would also like to acknowledge and commend our valued partners, WAVE and the Lagos State Government, for their steadfast dedication to driving youth empowerment forward.

Juliana Esezobor People and Culture Director, NBC

Speaking on the partnership, The Chief Executive Officer, WAVE Academy, Omolade Adeniyi highlighted that the participants had received comprehensive training in high-demand digital skills, including web design, data analytics, CompTIA Network+, multimedia, and digital marketing. 

We are proud to witness the transformation of these young minds into capable professionals. Seeing them grow and learn across various industries brings us immense joy. We are also grateful to NBC for their dedication to empowering the youth, helping them become financially independent, and making a big impact on reducing poverty and promoting self-awareness in Nigeria. We believe that partnerships like this is a vital step towards a brighter and more prosperous future for the young generation.

Omolade Adeniyi Chief Executive Officer, WAVE Academy

Following the training, over 35% of the beneficiaries were given their place of primary assignments across different industries including the Hospitality, Fashion, ICT, Education and Sales industries respectively while about 30% have commenced their own businesses. 

Since it was founded over seven decades ago, NBC, as part of the Coca-Cola System in Nigeria, has consistently taken the lead in implementing transformative initiatives that enhance the lives of women and youths in the country, empowering them to make substantial contributions to their families and communities. The company's commitment to community empowerment is exemplified by the establishment of diverse platforms that offer skill development, entrepreneurship training, and access to vital resources. This strategic partnership with WAVE Academy further underscores NBC's commitment to fostering positive social impact programs and supporting community development in Nigeria.