We’re a bottling partner of The Coca‑Cola Company and a member of the Coca‑Cola system, the most extensive soft drinks distribution system in the world.
The Coca‑Cola Company and its 300 bottling partners – including Coca‑Cola HBC – together make up the Coca‑Cola system. The system creates value for both customers and consumers, which makes it unique among businesses.
The sustainable growth of the whole system depends on the shared values and goals of The Coca‑Cola Company and its bottling partners, as well as on the collaboration and support that exists between all parties.
How we work with The Coca‑Cola Company
The Coca‑Cola Company is the world's largest beverage company and operates in more than 200 countries. Its brands include four of the world's top five non-alcoholic sparkling drinks: Coca‑Cola, Coke Zero, Sprite and Fanta.
We combine the insights, resources and experience of The Coca‑Cola Company with our own expertise in bottling, distribution and sales. We’ve been creating value together for over 65 years.
The Coca‑Cola Company is responsible for creating demand through consumer marketing and brand development. It also sources ingredients and manufactures and sells concentrates, drinks bases and syrups.
As a bottling partner we are responsible for meeting this demand through manufacturing, packaging, distributing and merchandising the finished branded soft drinks to customers, who then sell the products to consumers. We are also responsible for customer marketing and outlet execution.
Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company, with annual sales of more than 2 billion unit cases across 28 countries and three continents, serving a population of approximately 585 million people.