Our business model is at the heart of everything we do. It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

Crane operator at plant lifting items

We add value by


Broadening our distribution while being more efficient...

Coca-Cola HBC employee with a customer


Joining forces with our customers to deliver flawlessly...

Engaging customers


And winning the trust of our stakeholders and consumers.

Sharing value

We create value for our stakeholders which, in turn, builds value for our business over time.