The #YouthEmpowered programme by Coca‑Cola HBC is designed to give young people access to the life and business skills they need to transition into work.
#YouthEmpowered is a CCHBC empowerment initiative that seeks to support those aged 18-30 across its markets. The key focus is on those who are not in education, employment or lack training or skills and confidence necessary to aim high and make their goals a reality.
In line with its commitment to youth empowerment, Nigerian Bottling Company Limited (NBC) has successfully deployed #YouthEmpowered across various states of the federation that include: Lagos, Oyo, Edo, Kano, Kaduna, Rivers and will ensure the train moves across the states yet to be visited. This will ensure the youth can discover themselves, understand their strengths and developmental opportunities, as well as provide them with a platform for meaning interaction with business leaders and mentors.
Participants are treated to a vast curriculum at the live workshops which last 3 days and contains courses as project and time management, business planning, negotiation, financial literacy, communication and sales skills that would help them thrive in the business environment.
In Nigeria, over 3000 people have attended the live workshops with more than 8000 registered on the Digital Hub.
The youth remain a major focal stakeholder group in our community intervention programs and sustainability initiatives. Over the years, NBC has built and maintained strong community trust into our corporate strategy, which has driven our business to invest time, expertise and resources in locally relevant initiatives to facilitate socio-economic development of our communities, especially amongst the youth. Georgios Polymenakos - Country Manager, NBC