The #YouthEmpowered programme by Coca‑Cola HBC is designed to give young people access to the life and business skills they need to transition into work.
#YouthEmpowered is a free CCHBC empowerment initiative that is aimed at supporting youth (aged 18-30) across its markets. The key focus is on individuals who are out of school, employment or those that need access to the right training, skills or confidence necessary to aim high and realize their goals.
In line with our commitment to youth empowerment, Nigerian Bottling Company Limited (NBC) has successfully deployed #YouthEmpowered across various states of the federation that include: Lagos, Oyo, Edo, Kano, Kaduna, Rivers, Enugu and Abeokuta and will ensure the train moves across the states yet to be visited. This will ensure the youth can discover themselves, understand their strengths and developmental opportunities, as well as provide them with a platform for meaning interaction with business leaders and mentors.
Participants are trained with an extensive curriculum at the live workshops which run for 3 days. Topics covered range from project and time management to business planning, negotiation, financial literacy skills, communication and sales skills and so on.
In Nigeria, over 4,000 people have attended the live workshops with more than 8,000 registered on the Digital Hub.
The youth remain a major focal stakeholder group in our community intervention programs and sustainability initiatives. Over the years, NBC has built and maintained strong community trust into our corporate strategy, which has driven our business to invest time, expertise and resources in locally relevant initiatives to facilitate socio-economic development of our communities, especially amongst the youth. Georgios Polymenakos - Country Manager, NBC