In every community in which we operate, we aim to be a good neighbour, contributing to the quality of life.
We bring economic benefits through our core business activities while also supporting community investment programmes.
Creating economic value
We make a significant contribution to the Nigerian economy. At our 11 plants, sales and distribution centres and offices, we employ over 5,000 people. Tax revenues to government are another important contribution to the economy.
In addition, we bring indirect benefits. For example, the ‘multiplier effect’ of our business means that for every one job in our business system, up to ten times that number are supported among our suppliers and customers. As a major investor in Nigeria, we can help to introduce new knowledge and technology, and attract other potential investors.
Each year we contribute to our local communities through community investment projects. We work with community leaders, government and non-government organisations (NGOs) to develop long-term partnerships and programmes that bring real benefit.
We focus on three strategic areas:
- Water and environmental protection
- Sport and physical activity
- Youth development
Since these are the most relevant to our business skills and expertise, these are also areas where we can make the greatest contributions. In addition to financial investment, we bring our business and technical skills to these partnerships.
We also provide emergency relief in the event of disasters and respond to requests for sponsorships, charitable and in-kind donations and volunteers.
We use the widely recognised LBG Model to report our investment in our annual Group CSR report.
In addition to reducing the water we use in our bottling plants, we help protect local watersheds. Working together with government bodies, NGOs and others, we support conservation activities and raise public awareness.
We are working with the Coca‑Cola Africa Foundation under the Replenish Africa Initiative (RAIN) to provide over 2 million people in Africa with access to drinking water by 2015. RAIN will launch over 100 water access programmes across Africa, including sanitation and hygiene education.
Coca‑Cola HBC's flagship programme is the award-winning Green Danube partnership, which is active in ten countries through which the River Danube passes. The group organises major celebrations of Danube Day each year, helping to make people aware of the importance of the river and its conservation.
As part of our health and wellness strategy, we support initiatives across our operating region that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca‑Cola system.
Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programmes and offer internships, as well as empower underprivileged young people by providing skills training and access to funding.
We also support investment in education infrastructure in public schools across the country.
Youth development initiatives
- Lady Mechanic Initiative, an empowerment programme targeting young ladies. NBC is sponsoring 100 young Nigerian women to train , intern and work as career automobile mechanics over a three year period.
- Campuslife Workshop and Award, a leadership capacity building programme which targets undergraduate student writers across the country.
- RISE Annual National Youth Forum, a gathering of 50,000 Nigerian youths seeking culture transformation and their inclusion in key roles of representation and participation in Government and Private Sector.
- Lagos State Support our School Initiative; a government sponsored initiative to encourage private sector support of education infrastructure in public schools.
- The Define My Tomorrow Project, a career intervention for senior secondary school students in public schools to assist them in making critical decisions on careers that complement their talent and skill sets.
We have a strong relationship with national Red Cross/Red Crescent societies.
Working together with relief agencies, we quickly mobilise our people and our facilities to swiftly deliver safe drinking water to those most in need.
We support affected communities for the long term where needed, helping them recover and rebuild in the aftermath.
In addition to emergency relief, our work with national Red Cross and Red Crescent societies includes community care, health training and fundraising.