Strategic priorities

Our approach reflects who we are and how we behave.

At Nigerian Bottling Company, we are committed to our six core values, along with the behaviours which support them. They shape the way we work every day.

  • Authenticity: we act with integrity, and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them, and we empower them
  • Performing as one: we believe in the power of working together, contributing in every occasion
  • Winning with our customers: our customers are at the heart of everything we do

Our values are deeply embedded in our strategic framework that aims to deliver superior value every day in four key areas: community trust, consumer relevance, customer preference and cost leadership.

Coca-Cola HBC strategic framework diagram
Our Play to Win strategic framework
Man and crate of Coke

Community trust

Building trust within communities

We have a substantial impact on the communities in which we operate. To grow sustainably, we invest to create value for our communities and become a trusted partner and a force for positive change. We aim to be open, transparent and collaborative in everything we do.

To achieve this, we rely on our values to build a culture of working responsibly and we engage with our stakeholders to better understand where we can have the greatest positive impact.

 

Enjoying a Coke outdoors

Consumer relevance

Offering people the right products for all occasions

We produce and sell some of the world’s most recognised soft drinks brands. However, consumer needs and demands are constantly evolving throughout our markets and we must be ready to satisfy those consumer needs.

To achieve this, we work closely with The Coca‑Cola Company and build on consumer insights to capture clearly defined market opportunities. 

Five alive juice displayed at mall

Customer preference

Delivering the products and services our customers expect

Products distributed by Coca‑Cola HBC are sold to people through our customers, who include hypermarkets, supermarkets, discounters, kiosks, petrol stations, cinemas, leisure parks, hotels, restaurants and cafés, among others.

To ensure that our customers continue to stock, promote and sell our products, we focus on being their strategic partner of choice. We want them to see us as a company with which it is easy to do business, that gets things right the first time and that adds value on every occasion.

Coca-cola line 2

Cost leadership

Focusing on a cost efficiency mindset

Managing cost effectively is an essential part of our long-term strategy for market leadership and sustainable growth. We aim to make the business more competitive by creating a lean organisation that’s able to exploit efficiencies across our markets.

Our focus areas include tight working capital management, operating expenses control and strong and sustained free cash flow generation.